Beth Tobey

Ocean-themed Mural Starting Soon Along Mission Street!

Beth Tobey @ 2/15/2019
Mission Street Wall Mock Up

Through a collaboration between the City of Santa Cruz, Santa Cruz City Schools, Clean Ocean’s International, the Tim Brauch Foundation and the Fresh Walls Collective--led by local artists Taylor Reinhold and Scotty Greathouse– a grand-scale mural will soon begin along Mission Street!

Initially conceived by Jim “Homer” Holm, founder of Clean Oceans International, and Taylor Reinhold— the City was contacted last year for permission to do a mural along that wall. Through a process of discovery, the City realized that the School District owned the wall. Bay View Elementary staff and the Superintendent’s Office were brought into the conversation and the Santa Cruz City School Board unanimously approved the project in February, 2018.

The ‘Healthy Marine Environment’ mural celebrates Santa Cruz’s intimate connection with our precious ocean and with a new mural, this wall along Mission Street could help to generate new dialogue and awareness around the health of our oceans.

— Capt. Jim “Homer” Holm - Founder of Clean Ocean's International

With approximately $55,000 in hand, the mural will be started in May but the artists still need to raise another $30,000 to complete the mural. The City of Santa Cruz has contributed $20,000 through the City Arts Mural Matching Grant program. The School District is contributing approximately $20,000 through in-kind funds already set aside for maintenance of the wall. The Newman Foundation has committed $15,000 and the artists have raised several thousand through small fundraising efforts---BUT hoping that the Community will get behind this project and donate at their GO FUND ME PAGE here: www.GoFundMe.com/CleanOceansMural   

Taylor Reinhold and Scotty Greathouse have certainly demonstrated their ability to pull off a project of this scale. The Arts Commission was impressed by their past work (see below) and unanimously approved the project last year.

Taylor Reinhold and Scotty Greathouse have certainly demonstrated their ability to pull off a project of this scale. The Arts Commission was impressed by their past work (see below) and unanimously approved the project last year and we are truly excited to see how it comes together!

— Beth Tobey, City Arts Program Manager

City staff has assisted the artists in getting permits from CalTrans to close one southbound lane of Mission Street for a night (10pm-5am) so that the artists can trace their mural design. If you feel inspired by this project PLEASE DONATE HERE: www.GoFundMe.com/CleanOceansMural

For further information contact City Arts Program Manager Beth Tobey at BTobey@CityofSantaCruz.com or Taylor Reinhold at taytaymfc@gmail.com Check out just a few of Fresh Walls Collective’s past mural projects below: